At A Race Against Blindness, advertising isn’t just about fundraising — it’s about awareness. Every campaign we launch helps shine a light on Bardet-Biedl Syndrome (BBS) and connects us with communities who share our fight against rare diseases and vision loss.
Awareness Through Advertising
Most people have never heard of BBS until they see one of our ads. That first moment of curiosity — sparked by an exciting prize or campaign — often leads to someone clicking, reading, and learning about this rare condition for the very first time. Awareness starts with attention, and our ad campaigns are one of the most effective tools we have for achieving it.
Connecting with Families and Communities
Every single day, we receive messages from people who find us through our ads. Sometimes it’s families in the BBS community who are grateful to discover an organization dedicated to their journey. Other times it’s individuals impacted by different rare diseases or vision loss who resonate with our mission and want to connect.
These connections matter. They remind us that while BBS is rare, we are not alone — and that our efforts ripple outward, creating bonds across communities facing similar challenges.
Lifting All Voices in the Rare Disease Space
Our advertising doesn’t just bring awareness to BBS. By spotlighting the broader challenges of rare diseases and vision loss, we also help elevate other nonprofits working toward the same goals. Together, we’re all advocating for recognition, research, and resources. Awareness for one condition strengthens the case for all.
Prizes as a Platform for Purpose
The exciting prizes we feature in our sweepstakes are tools. They capture attention, but the real win is in what comes next: people learning about BBS, sharing our story, and joining a growing community determined to fight for treatments and a brighter future.
Why It Matters
Our advertising strategy allows us to reach far beyond our immediate circle. It ensures that people who might never otherwise hear about BBS or rare disease challenges are invited to learn, connect, and contribute.
Because at the end of the day, advertising isn’t just about campaigns — it’s about connection, community, and amplifying the urgent call for awareness.
