Why You See Our Fundraiser Ads — And How It Helps Our Mission

If you’ve spotted our sweepstakes fundraiser ads multiple times while scrolling through social media or browsing the web, you might have wondered — why do I see these so often? The answer is simple: visibility equals impact . Advertising helps us raise more awareness, reach more supporters, and ultimately fund more research to fight blindness caused by rare genetic conditions like Bardet-Biedl Syndrome (BBS). Why We Invest in Advertising To Reach Beyond Our Immediate Community Families impacted by BBS are few in number, but our mission needs the support of many to fund research at the scale required. Social media and digital ads allow us to reach people across the U.S. and Canada who may not have otherwise heard of BBS — or our work. To Fund the Mission Faster The more people we reach, the more successful our fundraisers are. And the more successful our fundraisers are, the more net proceeds we can direct toward sight-saving research. To Compete for Attention in a Busy World There are thousands of causes and countless fundraising appeals online. Advertising ensures our mission doesn’