If you’ve spotted our sweepstakes fundraiser ads multiple times while scrolling through social media or browsing the web, you might have wondered — why do I see these so often?
The answer is simple: visibility equals impact. Advertising helps us raise more awareness, reach more supporters, and ultimately fund more research to fight blindness caused by rare genetic conditions like Bardet-Biedl Syndrome (BBS).
Why We Invest in Advertising
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To Reach Beyond Our Immediate Community
Families impacted by BBS are few in number, but our mission needs the support of many to fund research at the scale required. Social media and digital ads allow us to reach people across the U.S. and Canada who may not have otherwise heard of BBS — or our work. -
To Fund the Mission Faster
The more people we reach, the more successful our fundraisers are. And the more successful our fundraisers are, the more net proceeds we can direct toward sight-saving research. -
To Compete for Attention in a Busy World
There are thousands of causes and countless fundraising appeals online. Advertising ensures our mission doesn’t get lost in the noise — and that we connect with supporters who are excited to join us.
How We Target Our Ads
Our advertising partners use secure, targeting methods to show our ads to:
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People interested in charitable giving
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Those who have engaged with rare disease or vision-related causes
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Prior visitors to our website who may want to re-engage
We do not sell or share your personal data. All advertising complies with industry standards and privacy regulations.
Advertising Is an Investment, Not a Distraction
Some people wonder if ad spending takes away from our mission. In reality, advertising is part of our mission strategy. It’s what allows us to scale our fundraising far beyond what would be possible through organic reach alone.
For example, if $1,000 in ad spending helps bring in $5,000 in donations, that’s $4,000 more for research than we would have had without the ads.
The Bottom Line
When you see our ads, know that they’re helping to connect our mission to new hearts and minds — and that each new supporter means more funding, more awareness, and more hope for children and families living with BBS and other rare genetic blindness-causing conditions.
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